Nowadays, creating an online presence has become a crucial element when it comes to marketing your product or service. Websites like Facebook, Instagram, and Twitter are great platforms where you can connect to a vast network of people.
When done correctly, you can use the site’s tools and algorithms to reach your target network. Here are essential steps to consider:
- Know your audience. TikTok, Twitter, and Instagram are great websites if you want to market your book to a younger audience. However, Facebook and online blogging are also handy platforms.
Suppose you wish to sell your book to a younger audience. You may consider websites that follow trends, such as TikTok, Twitter, and Instagram.
For an older demographic, Facebook and online blogging can give your marketing plan that professional feel.
- Invest in tools for your preferred website. Tools like photo and video editing software can help your marketing plan. Many people often respond to posts with eye-catching photos and entertaining videos. Some short video ideas can be fan-made trailers, a reading sample from an exciting part in your book, and even a video of you explaining your book’s synopsis to an audience.
- Keep an active presence. Many authors fail to sell books because they aren’t active online. Unless you work in a large publishing company that will offer marketing services for you, your next best bet is to regularly update your content. Some ideas include promoting your book when it’s available on Kindle Unlimited, encouraging readers’ fan art, or even doing a quick Q&A (Question and Answer) video. The possibilities are endless.
Social media marketing requires understanding your audience, being updated on trends, and learning to make the most out of your software. If you still need a professional, consider contacting a social marketing expert to help you promote your book on a broader scale. Good luck and have a great day!